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Led by the vision of Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm is a symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. Phat Farm’s success is a result of the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Farm delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand. There are hundreds of styles and colors to choose from on shirts, pants, accessories and much more!